Solar Panel Bird Proofing Kent
Turning Specialist Solar Knowledge into a Useful Customer Journey
About the project
Solar Panel Bird Proofing Kent, trading since 1990 and based in Kingsnorth, Ashford, approached Fast Ranking as an established specialist in a very specific trade: preventing pigeons and other birds from nesting beneath domestic and commercial solar panels. With more than three decades of hands-on experience and a lifetime guarantee on every installation, the business had no website to showcase that experience, reassure new customers, or attract searches from across the areas it serves.
The brief was clear: create a website that positions the company as Kent’s original and trusted bird-proofing specialist, puts its lifetime guarantee front and centre, and turns enquiries from homeowners and commercial property managers across Kent - not just Ashford - into booked appointments.
Challenges
The existing website didn’t meet the needs of a single-service specialist business, so a complete digital presence was needed, built from the ground up.
Solar panel bird-proofing is a niche service that many homeowners may not know about, so the website needed to explain the problem before promoting the solution.
35 years of trading and a lifetime guarantee were valuable trust signals, but there was no website to showcase either one properly.
Thirty-six Kent towns needed local coverage, from Ashford and Maidstone to Tunbridge Wells and Whitstable, while keeping each location genuinely relevant.
Before-and-after videos were available but spread across WhatsApp, with no organised portfolio where potential customers could see completed work.
There was no clear enquiry journey, booking system, FAQ section, or simple way for homeowners to understand the process before getting in touch.
After 3 Months of Launch, the Redesigned Website Strengthened the Business’s Online Presence and Increased Customer Engagement and Enquiries
Making It Easier For Homeowners To Find The Right Help
Clearer service information helped homeowners understand the problem and see how solar panel bird proofing could protect their property.
Customer Engagement
+42%
Improved SEO, service content, and user experience brought more enquiries from homeowners across Kent.
Qualified Enquiries
+56%
A simpler enquiry journey made it quicker for customers to request a free quotation.
Quote Requests
+64%
Better navigation and stronger trust signals helped improve website performance and lead conversions.
Website Performance
+81%
Our Process
Our team followed a clear web design process to build a professional online presence that explains the service, highlights the company’s experience, and gives homeowners confidence before they enquire.
User Research & Competitors analyze
We looked at Solar Panel Bird Proofing Kent’s competitors to understand how similar services were presented online and where the business could stand apart. Our research helped shape a website focused on trust, education, local relevance, clear service information, and a straightforward customer journey.
Our Approach
A full discovery session captured the company’s 1990 founding story, lifetime guarantee, service details, and working process before design and content began.
Three structured review points with written client sign-off kept the client involved throughout the project without slowing delivery.
Trust-first homepage structure placed Est. 1990 and Lifetime Guarantee prominently within the opening section.
Three dedicated service pages explained the trade through clear, search-friendly sections covering the service, the proofing process, and why solar panels need protection.
A dedicated Areas Covered page listed all 36 Kent towns served, supporting local SEO without creating unnecessary individual location pages.
A portfolio page brought existing before-and-after video assets together into a simple, easy-to-browse project gallery.
Typeface & Colors We Use
Primary Typeface
Nunito
Secondary Typeface
Open Sans
Aa
aa
Sky Blue
#26C2F1
Rich Black
#0D0D0D
Deep Teal
#114B5F
White
#FFFFFF
