Know & Grow Tutors
Building a Digital Experience That Helps Every Student Move Forward
About the project
Know & Grow Tutors gives personalised, results-focused tuition for 11+ Grammar School entry exams, Year 6 SATs, GCSE and A-Level Maths, Chemistry, and Biology, booster sessions and mock examinations. The tutoring team has solid results on the books, and more local families are putting their trust in them, so the business started to outgrow its old website in a way that was kind of tough to ignore.
The old site lacked a clear course structure, gave parents no easy way to compare tutoring options, and offered no working way to book sessions or buy mock exam papers. For a tutoring business built on trust and results, the website was making it harder for visitors to take the next step.
Fast Ranking was asked to create a website that reflected the tutors’ experience, helped busy parents find the right course quickly, and turned website visitors into consultation bookings - while adding an e-commerce section for mock exam paper sales.
The Challenge
Challenges
The existing site had no clear course structure, making 11+, SATs, GCSE, and A-Level options difficult for parents to understand.
There was no online booking or appointment system, meaning every enquiry depended on a phone call or email.
Eight separate courses and services needed their own parent-friendly pages with clear information and focused messaging.
The business needed an e-commerce option for selling 11+ mock exam papers, something completely missing from the previous website.
The SEO structure was weak, with no dedicated local or subject-based landing pages targeting the searches parents were making.
After 3 Months of Launch, the New Website Strengthened Know & Grow Tutors' Online Presence and Student Engagement
Better visibility. Greater trust. Measurable growth.
More parents found Know & Grow Tutors through the improved website.
Qualified Enquiries
+48%
A simpler enquiry journey helped reduce the average time needed to book a consultation.
Faster Enquiry Process
65%
Clearer course information and a better user experience gave parents more confidence when choosing tutoring options.
User Engagement
+40%
Improved navigation and conversion-focused design helped raise the website’s overall performance.
Website Performance
+78%
Our Process
Our team followed a clear branding and web design process to build a distinctive identity and an easy-to-use website that helps parents find the right support, builds confidence, and encourages enquiries.
User Research & Competitors analyze
We reviewed Know & Grow Tutors competitors to understand what local parents expect when searching for tuition and exam preparation. This helped us identify gaps, improve the user journey, and explore design directions centred around trust, academic results, clarity, and an easy experience.
Our Approach
Full discovery session with the founder to understand course structure, USPs, and the way parents choose tutoring.
Three structured client review stages with written sign-off before moving forward with each phase.
Dedicated course pages created for each subject and exam stage, including 11+, SATs, Maths, Chemistry, Biology, and more.
SEN support given prominent visibility as a key trust signal across the homepage and About page.
Animated trust counters highlighting active students, exams passed, and happy families across the homepage and About page.
Color Palette we Use
Vivid Magenta
#DE0782
Coral Red
#FF4040
Royal Purple
#5538C8
Forest Teal
#276059
Black
#000000
Font We Use
Unna
We chose Unna & Inter as our primary & secondary typeface to ensure that the platform remains highly readable and professional, even when handling complex, data-heavy layouts.
| Style name | Font weight | Font size | Line height | Font family | Demo |
|---|---|---|---|---|---|
| H1 | Medium | 32 pt | 40 px | Unna | A New AI Model For You |
| H2 | Medium | 24 pt | 32 px | Unna | A New AI Model For You |
| H3 | Medium | 18 pt | 26 px | Unna | A New AI Model For You |
| H4 | Semi Bold | 16 pt | 24 px | Unna | A New AI Model For You |
| Body1 / Medium | Medium | 16 pt | 24 px | Inter | A New AI Model For You |
| Body1 / Regular | Regular | 16 pt | 24 px | Roboto | A New AI Model For You |
| Body2 / Medium | Medium | 14 pt | 22 px | Roboto | A New AI Model For You |
| label / Medium | Medium | 10 pt | 12 px | Roboto | A New AI Model For You |
