WEB DESIGN • UX/UI • CASE STUDY 2026
Bathroom London
Making Every Digital Visit Feel Like a Showroom Visit
About the project
Bathrooms London Ltd is a specialist luxury bathroom design, supply, and installation company. They operate from their showroom at 430 Hackney Road, London E2, and when they came to Fast Ranking, they already had a really solid reputation. But their website just did not match that at all. Offline, they were doing well; the client base was strong, yet the digital side felt fragmented, not properly arranged, and in general it couldn’t really convert the rising number of homeowners looking for high-end bathroom specialists across East and Central London.
The Goal
The brief was pretty straightforward, in a way. They wanted a site that feels credible, carries confidence, and generates actual enquiries — not simply visitors or traffic.
Challenges
The old website lacked navigation, a conversion-led layout, and the polished presentation expected from a premium bathroom brand.
The business faced strong competition from local bathroom fitters, many relying on similar-looking, template-led websites today.
Seven core services — Bathrooms, En Suites, Wet Rooms, Cloakrooms, Shower Rooms, Design, and Supply — needed their own clear, useful messaging for customers.
Despite having a physical showroom and wide product range, the business had no meaningful online showcase or dedicated product pages for visitors.
The site lacked a consistent visual style and photography approach to reflect the quality and luxury of the brand.
After 3 Months, the Results Improved Bathrooms London’s Business Performance
+45%
Inquiries from Website Increased Significantly
Lead Generation
70%
Average Project Response Time Reduced from 8 Hours to 2.5 Hour
Response Time Saved
+37%
High-Quality Feedback and a Smoother Experience Improved Customer Satisfaction
Customer Satisfaction
+75%
Consistent Performance Visibility Across Months and Campaigns
Overall Business Efficiency
Our Process
Our team followed a structured branding and web design process to craft a distinctive visual identity and an intuitive platform experience that supports growth and fosters trust.
Creating a Friendly, Professional Identity
We refined the brand identity around the quality customers expect from a premium bathroom specialist. The logo typography, imagery and the supporting elements were brought together to create a polished look that feels confident, consistent and recognisable across the entire website. It was more like aligning everything so it looks right everywhere you go.
Our Approach
Discovery and brand alignment session completed before any page was designed or written
Three structured review stages with written client sign-off at each stage
SEO-first architecture covering URLs, schema markup, and area landing pages from day one onwards
Seven dedicated service pages with focused keyword groups, copy, and clear conversion CTAs
Eleven localised sections within an areas we serve page, supported by relevant copy and internal links
Color Palette we Use
Primary
#090909
Secondary
#F5F9FF
Font We Use
We chose Plus Jakarta Sans as our primary typeface to ensure that the platform remains highly readable and professional, even when handling complex, data-heavy layouts.
Plus Jakarta Sans
H1
Luxury Bathroom Designers
H2
Expert Installation in London
Body
Bespoke design, supply, and installation across East and Central London.
