Kitchen 3D
Building a Digital Presence for a Kitchen Specialist Ready to Grow
About the project
Kitchen 3D Ltd is a Manchester-based kitchen fitting and renovation company operating from M16. The team approached Fast Ranking with plenty of hands-on experience but very little online presence. They handle the full installation process in-house, including carpentry, plumbing, electrical work, tiling, and flooring. However, this experience was not being shown online, making it difficult for homeowners across Greater Manchester to find the business or understand what it could offer.
The aim was simple: create a professional WordPress website that clearly explains Kitchen 3D’s two main services - Supply & Install and Installation Only. The new site also needed to present the company as a reliable kitchen fitting specialist for homeowners in Manchester, Stockport, Bolton, Bury, and other parts of Greater Manchester.
The Problem
Challenges
Kitchen 3D had no existing website, so the entire online presence had to be created from the ground level.
The business served two different types of customers: homeowners looking for a complete kitchen supply and installation service, and customers who had already purchased their kitchen from Howdens, Wren, IKEA, Magnet, or B&Q.
Ten different services, covering kitchen installation and related trades, needed their own pages with clear information and relevant search terms.
The company was competing with established kitchen fitters across Greater Manchester, many of whom already had strong Google rankings and plenty of customer reviews.
After 3 Months of Launch, the Redesigned Website Strengthened Kitchen 3D’s Online Presence and Increased Homeowner Enquiries
A Better Start For Homeowners
Clear service information and a new project showcase helped homeowners understand Kitchen 3D’s experience and feel more comfortable starting their renovation.
Homeowner Confidence
+45%
Better search visibility, clearer service details, and stronger calls to action brought more enquiries from homeowners looking for kitchen installation services.
Qualified Enquiries
+58%
A simpler enquiry process made it easier for homeowners to request a consultation, ask for a quote, and arrange their kitchen installation.
Consultation Requests
+54%
Easier navigation, faster pages, and stronger trust signals helped improve the overall website experience and generate more enquiries.
Website Performance
+87%
Our Process
We started by getting to know Kitchen 3D’s services, customers, and the local market. This helped us build a website that explains what the company does in plain language, shows its experience, and gives homeowners a straightforward way to get in touch.
User Research & Competitors analyze
We looked at kitchen fitting companies across Greater Manchester to see how they presented their services online and where Kitchen 3D could stand out. This helped us plan a website around clear information, local search, trust, and a simple journey for homeowners.
Our Strategy
Our Approach
A detailed discovery session covered Kitchen 3D’s services, target customers, supplier relationships, and position in the local market before design and content work began.
Three review and sign-off stages gave the client regular opportunities to check the work and provide feedback throughout the project.
The website was structured around two clear options, with the homepage, calls to action, and contact form guiding visitors towards Supply & Install or Installation Only.
Ten dedicated service pages were created with original content, relevant search terms, useful metadata, and clear calls to action.
The SEO structure included focused URLs and content designed to help Kitchen 3D reach homeowners across Manchester and Greater Manchester.
Typeface & Colors We Use
Primary Typeface
Poppins
Aa
Secondary Typeface
Lato
AJ
Warm Camel
#D79D66
Midnight Charcoal
#1D252B
Slate Grey
#838D93
White
#FFFFFF
