A digital marketing agency helps your business grow as a whole through online marketing. The services a digital marketing agency can offer you may include SEO, content marketing, paid advertising, social advertising, and email campaigns. The goal of a digital marketing agency is to build an audience, engage that audience, and convert (or sell) to that audience.

In-house teams may like the basic expertise, tools, and experience that an agency could provide. They should stay on top of industry trends, be able to optimise campaign performance, and deliver results that are better than in-house people. An agency will save you time, and you will get a better ROI.

You should consider their transparency, experience, and they should have proven track records. You should read their case studies and client testimonials (if they have them). You should understand how they measure success, and ideally, they would make initial recommendations on what path they would take for your business. You also need to be able to trust and communicate with the agency.

PPC and social media ads can show results quickly. SEO and Organic growth will take some time to see results, typically three to six months. Digital marketing is a long-term game; there are no tricks. The only thing that will be tricky is consistency over the long haul.

A good agency should offer a range of different services: 

– Search Engine Optimisation (SEO)

– Pay-Per-Click (PPC) Advertising 

– Content Marketing/Creating 

– Social Media Management 

– Web Design & Development 

– Email Marketing 

Many agencies offer custom packages to meet your business needs.

Yes! Agencies will provide performance reports, whether weekly, fortnightly, or monthly. You will receive insight into traffic, conversions, engagement, and more! It is exceptionally important that you can communicate with the agency so you can measure the effectiveness of the campaign. 

Agencies that are reputable take your brand very seriously. They will dive deep into your voice, audience, and goals. In addition, most agencies will fit your specifications with strategy meetings, branding workshops, and a decided future vision with an editorial/content calendar or plan. 

SEO works to build long-term organic traffic through optimisation, whereas PPC is done through a paid search/display ad model that provides immediate results. Many businesses will utilise both elements to create a balanced online digital strategy. 

Yes. Digital marketing does not discriminate, and agencies typically will work with businesses across a variety of sectors, like Retail, Health, Finance, Hospitality, Technology, etc. In addition, agencies will modify their strategies to suit the market and the intended goals of each business. 

Always check out their portfolio, read online reviews and ask for a consultation to meet the agency! Look for transparency and multiple touch points, clear reporting, proven performance, and honest reports of success and failures.