Digital Revamp for Silver Street London
Digital Revamp for Silver Street London
The requirement of creating a new and exciting website that would improve Silver Street London’s online reputation is what made the esteemed menswear and womenswear brand, Silver Street London, choose a seasoned leader in the industry. Their present platform was outmoded, unhelpful as far as navigation was concerned, and did not offer a smooth shopping experience, which is the reason for lost sales and customer dissatisfaction.
Fast Ranking, the professional group of web developers and marketers, took on the challenge and was successful in delivering a more up-to-date and properly functioning Shopify website, thus helping Silver Street London move ahead with its online storefront.
Challenge
Silver Street London’s previous website was holding back the company’s growth by providing several obstacles, such as these:
Outdated Design & Branding: The website was not projecting the image of the brand as a high-quality brand, and it was not reaching the target audience.
Complex Navigation & Poor UX: Users encountered a lot of problems with buying or even just browsing tasks.
E-commerce Limitations: The site was against the provision of advanced filtering, it didn’t explain the product, and the checkout process was not built.Â
Low Organic Visibility: SEO was the reason for weak sales, and because of no lead generation tools, it restricted the company’s customer reach and engagement.
Security & Performance Issues: Potential buyers were put off by the long wait time for the page to load and the outdated security protocols.
Our Solution
Fast Ranking devised a strategic plan that proved to be successful in revamping Silver Street London’s website. These were the key improvements:
Tailored Shopify Development
They put the impressive aside and granted a fully responsive website that falls in line with the brand’s dynamic and vibrant aesthetics.
Enhanced Shopping Experience
Advanced filtering, high-resolution pictures, and product pages with detailed descriptions for a smooth purchasing experience were the innovative trends.
SEO & Lead Optimisation
On-page SEO and an integrated chatbot for customer support are two of the most common features in implementing optimal practices for lead capturing.
Security & Performance Upgrades
Additionally, the website was boosted with speed while the GDPR was made to comply, and SSL encryption was applied, in connection with which the user trust was also improved.
Content & Engagement Features
There is also the blog section that includes style guides, shoe care tips, and the latest fashion trends, which in turn help in engaging the customers.
Approach
Fast Ranking broke down the project into several segments, which ended in the following manner:
Research & Planning
- A detailed brainstorming session was held between the Silver Street London team and Fast Ranking to line up the goals and expectations for the project.
- Design and development of the site were the main activities, which also included the site structure design, wireframes, and UI/UX strategy.
Website Redesign & Development
- They have delivered an artistic, ultra-vogue, and highly interactive website with tantalising vibes and clean monochrome guiding elements.
- The chat functionality system was nested into e-commerce, which had the ultimate result of faster UX and no downtime.
- Page speeds up to the optimum were achieved, and web security tools like SSL.
Testing & Performance Tuning
- A meticulous multi-device and browser compatibility verification combined with extensive troubleshooting led to the flawless function of the website on diverse devices and browsers.
- Page load speed was lowered to a bearable level, and the mobile responsiveness of the site was balanced.
Launch & Ongoing Support
- The website development was on the right track with the support it got from the Fast Ranking team during and after the launch process.
- The Fast Ranking team offered assistance on different levels, like security updates, content management and digital marketing strategies.
Achievements & Outcomes
Revitalised Brand Presence: The new website has given the impression that this is the place to get the best premium footwear and accessories from Silver Street London.
Streamlined Customer Journey: Enhanced UX and better paths have been instrumental in the increase of the conversion rate.
Boost in Sales & Engagement: SEO and marketing enhancements caused organic traffic to increase and lead generation to bring more leads, hence the sales hike.
Higher Search Rankings: The optimisation of both the content and the employment of SEO strategies has resulted in Google rankings being boosted and therefore in the competition with other brands, their rankings are higher now.
Secure & Scalable Digital Platform: A secure, robust digital platform able to accommodate the business’s future needs is finally in place.
Conclusion
Fast Ranking creatively transformed the Silver Street London online brand with a professionally designed, sophisticated, highly functional, and brand-aligned website with the well-established reputation of Silver Street London for quality and style. This project is just a glimpse of Fast Ranking’s capability to make a real difference by providing customised digital solutions for businesses.
