Website Development for Northwest Territory
Website Development for Northwest Territory
Northwest Territory, an acclaimed UK-based outdoor footwear brand, sought a more up-to-date, high-performing website that improves the customer experience. Their previous website was slow, looked old-fashioned, and had impossible navigation, which is why users had problems with the search for goods and were not able to make the purchases seamless.
Fast Ranking, a prominent website development and digital marketing agency, has successfully designed and launched a sophisticated and high-powered Shopify website for Northwest Territory, presenting the digital and customer experience on a higher level.
Challenge
The Northwest Territory experienced several difficulties with their old website:
Outdated Design & Poor User Experience: Several pages appeared outdated and were difficult to use.
Inefficient E-commerce Functionality: Usage problems with the filters and the checkout process complexity caused shoppers to leave the site without the items they were planning to buy.
Lack of Mobile Optimisation: Despite the website’s only partial responsiveness, mobile shopping had quality issues and was not satisfying to the customer.
SEO & Lead Generation Issues: Poor website search ranking and the absence of customer engagement tools and special offers undercut the website both in terms of traffic and sales.
Security & Performance Concerns: High page loads and outdated security systems hindered the trustworthiness of the webpage.
Our Solution
Fast Ranking displayed a well-provided developmental pathway for the resolution of the following main issues.
Custom Shopify Development
First of all, the approach was to craft a good-looking, mobile-friendly website embodying a brand that is adventurous and fun.
Enhanced E-commerce Features
By increasing the number of pictures, adding better quality, and writing trustworthy content, we enhanced the product page with high-quality imagery, detailed descriptions, and a more user-friendly shopping process.
SEO & Conversion Optimisation
Added SEO strategies and triggers to boost the number of leads and integrated interactivity tools, e.g. chatbots and email sign-ups.
Performance & Security Enhancements
We sped up the website, applied an SSL certificate to the platform, and made sure that the GDPR is followed.
Content & Blog Integration
Not only did we concentrate more on the blog, but we also brought a section with outdoor equipment and adventure guides to help customers.
Approach
Fast Ranking carried a well-arranged and result-oriented method.
Discovery & Strategy
Northwest Territory executives had meetings with us throughout the process to ensure the strategic outcomes would be achieved. Strategic plans containing wireframes and a user-friendly website structure were developed.
Design & Development
- The website was designed with an adventure theme using sleek and stylish so that it becomes an unforgettable online shopping journey.
- In the initial step, the site was built on Shopify and checked for its protection and speed, checking for SEO as well.
- We have integrated the system of ecommerce with advanced filters, and we strive to make the checkout process as simple as possible.
Testing & Optimisation
- We checked the position of the site on different devices and the speed of the browsers to offer a well-functioning shopping.
- Decrease the loading time and optimise the performance for a faster load.
Launch & Ongoing Support
- The final step aided the customer as the website was successfully launched at the planned time.
- Besides running current projects, we are responsible for providing updates, security, and problems that may appear in the future for the Northwest Territory.
Results & Impact
Greater Online Presence: The new web page is a full echo of Northwest Territory’s premium outdoor brand.
Enhanced Customer Experience: High-quality mobile devices started the shopping process and have kept customers involved, which has increased the conversion rate.
More Sales & Leads: With the improvement of the UX factors, the SEO engine amendments, and the inclusion of lead generation tools, more than asking sales and queries becomes a reality for the Northwest Territory.
Higher Search Engine Rankings: Changes in content and SEO strategies have resulted in more organic traffic.
Secure & Scalable Website: Now the platform is entirely a secure and GDPR-compliant one; also prepared to be expanded easily in the future.
Conclusion
Northwest Territory’s revamp was guaranteed by our well-organised digital agency, Fast Ranking. This result was the creation of a website that is not only high-performing but also extremely visually appealing. The project showed our competence in building or providing digital solutions that are unique and fit a company’s goals.
