Website Development for Coulon Stone
Website Development for Coulon Stone
Bespoke natural stone surfaces specialist Coulon Stone wanted a chic and high-performing website to display their fashionable stone pieces, engage prospective customers and drive sales. Their former website had no appeal to mobile devices and would be ineffective in the SEO process. These issues made it impossible for customers to navigate and see the products they were interested in.
Fast Ranking is a UK-based website development and digital marketing agency that was able to successfully launch the pristine and user-friendly WordPress website for Coulon Stone. This website was enhanced to increase its visibility and engage customers.
Challenge
There were various challenges that Coulon Stone met on the previous website, such as:
Old and Inefficient Website Design and Navigation: The website presented the brand’s identity as premium but also was overly complicating the usability.
The Unattractive Picture Section: The photo display was so obsolete that prospects couldn’t see Coulon Stone’s high-quality work.
Mobile Compatibility that is Less than Ideal: This resulted in an inadequate user experience because the site was not optimised for mobile devices.
SEO & Lead Generation Problems: SEO optimisation and lead capture components were not implemented, which diminished consumer inquiries and presence online.
Slow Performance & The Need for Cybersecurity: The loading speed became an obstacle, with security features becoming obsolete along with trustworthiness.
Our Solution
The evolution of structured, comprehensive digital solutions was the main focus of Fast Ranking’s work on Coulon Stone’s digital challenges. One of the implements was a tailored website development strategy, which was later:
Custom WordPress Development
They simply redesigned the website, making it sleek and more mobile-responsive and making it the luxury brand Coulon Stone wanted it to be.
Enhanced Visual Portfolio
We showcased our high-quality project gallery, which was arranged correctly and included a detailed description of every project. The gallery was also embellished with images connected with each.
SEO & Performance Optimisation
Generally, they applied some advanced SEO techniques to improve search rankings and organic reach.
Lead Generation Features
Intrusive high-converting CTA, the question form, an emotional chatbot that helps answer the questions and comments of the customers, and thus, the engagement of the target client.
Speed & Security Enhancements
The team engineers and webmasters sped up website load times and installed SSL to protect the website from cyberattacks. In addition, the team is now GDPR compliant, so the users are protected.
Approach
The agencies gave ambitious goals that should be followed on their websites, so Fast Ranking went about this by actively teaming with them on various activities. Among the measures they took were:
Requirement Gathering & Strategy Development
- Goal Determination is the first step in the strategic process. The team members did this by discussing with Coulon Stone staff and through brainstorming sessions.
- Remodelling and user journey diagramming were indispensable to the developments, so the creation of a strategic roadmap had these integral parts.
Design & Development
- A neat and visually appealing UI/UX was designed, and intuitive with clear navigation was the epicentre of the whole process.
- WordPress, along with extra plugins, and he worked on SEO related activities.Â
- Parallel to this, they also prepared a dynamic portfolio of the projects and a blog section to drive the web traffic that is not paid.
Testing & Optimisation
- To make sure that all the devices and browsers are compatible, we have done an elaborate testing exercise for the website to check the compatibility.
- The site boosted its loading speed, and its question makes it mobile-friendly and very intuitive, which is a key feature of the site. This improves the user experience.
Launch & Ongoing Support
- Successfully performed the on-time launching part.
- Sustained the security implementation and kept up with the content updates and digital marketing strategies.
Results & Impact
A refined Digital Presence: This is the current situation with Coulon Stone, which is recognisable and reflects the brand image.
Digital Coherence: There is no lag time between discovering something and the person getting additional info or filling out something.
More leads: The improved forms and CTAs provoked a rise in the conversion rate, thus leading to an abundance of client inquiries. The web was ranked better than before, and that greatly boosted the traffic to the website and positively impacted the business.
Proper and Future-Proof Website: Now, the platform is secured, GDPR-compliant, and future-ready.
Conclusion
Fast Ranking with a smart professional digital solution transformed Coulon Stone’s online profile to a more modern one, working with a highly efficient web designer. This project successfully showcases that Fast Ranking is an expert in the sector by putting together fast and working on digital solutions that help in acquiring customers and business outcomes.
