Website Development for Amen Shoes UK
Website Development for Amen Shoes UK
Amen Shoes UK, a respected shoe brand that mainly produces premium designer shoes for men, needed a state-of-the-art website to display its luxury line of collections, enhance the shopping experience, and increase conversions. The website that existed before suffered navigation problems, was not optimised for mobile and was not even fully optimised for search engines; therefore, it was hard for customers to check out and get the products they wanted without any issues.
Fast Ranking, a leading website development and digital marketing company in the UK, designed and added a Shopify website that features the characteristics of delivery of a luxury platform, thus, it was able to provide the online platform of Amen Shoes UK and bring customer engagement to a higher level.
Challenge
Amen Shoes UK has undergone several problems with its previous website:
Obsolete Aesthetic & Navigation Flaws: The previous site failed to embody the brand’s sophisticated image and was difficult to use by people.
Substandard E-commerce Functionality: The product pages lacked very important features like seamless shopping, which led to a decrease in the number of conversions.
Lack of Mobile Optimisation: The site on mobiles was not to full responsive level, which distorted their users’ experiences.
SEO & Lead Capture Deficiencies: The inadequacy of the company’s search engine visibility and the noninclusion of lead-oriented options caused the company’s traffic and sales to decrease.
Performance & Security Gaps: The sluggish loading speed and the unsafe old security account for the users to rarely rely on it.
Our Solution
Fast Ranking implemented a robust website development strategy to tackle these challenges
Bespoke Shopify Development
We aimed to meet the requirements of Amen Shoes UK in a mobile-responsive way with a visually appealing, brand-new website.
Enhanced E-commerce Experience
We have enhanced the products by including high-resolution images, made the searching and filtering options more precise, and the checkout process has been made more customer-friendly.
SEO & Performance Optimisation
We used advanced tools to drive traffic to the company’s website by applying data techniques to improve the index rate in the search engines and increase organic traffic.
Lead Generation Improvements
We sought the help of a professional developer to install strong call-to-action buttons and other interactive elements like email subscription pop-ups and a constant chatbot.
Speed & Security Enhancements
The website of Amen Shoes UK now works much quicker due to the changes that have been made and is fully protected by SSL and GDPR.
Approach
Fast Ranking applied a structured, evidence-based methodology to accomplish the website re-launch.
Discovery & Strategy Planning
- Thorough consultations were done with the Amen Shoes UK team to understand what they really wanted to achieve in the digital world, which helped to align the objectives.
- A strategic framework, including wireframes and a logical site architecture, was designed.
Design & Development
A luxury-inspired UI/UX with a super smooth navigation system and a rich shopping experience that the entire design focuses on was created.
The website was crafted on Shopify with high-speed and security features that are on point with good SEOs.
A highly dynamic product catalogue was implemented to give the company a blog section for storytelling and a platform for organic traffic growth.
Testing & Optimisation
- Detailed cross-device and browser testing was utilised to make sure the platform is fully functional and has no bugs.
- Much emphasis was put on website speed and mobile performance to provide the best experience across varied platforms.
Launch & Ongoing Support
- The redeployment was done within the timeframe that was set, and it was very successful.
- We will continue to supply the necessary support for updates, security enhancements, and digital marketing as it is required.
Results & Impact
Enhanced Brand Image: The new website now fully represents Amen Shoes UK’s premium identity.
Seamless Customer Journey: Upgraded e-commerce features led to a better shopping experience and improved conversions.
Increased Engagement & Revenue: Better UX, proper lead generation practices, and better content created an environment of more inquiries and sales as customers found the content appealing.
Higher Search Rankings: Comprehensive use of on-page content and off-page link building, as well as on-page Google search content, strategically increased traffic and customer retention.
Secure & Scalable Platform: The website is now not completely protected, not GDPR-compliant and not built for future growth.
Conclusion
Rather than just playing it safe, Amen Shoes UK chose Fast Ranking as their partner to benefit from a truly next-generation, over-the-top competitive website.
