Website Development for Sofiya Design Limited
Website Development for Sofiya Design Limited
Sofiya Design Limited, a leading interior design company offering services in housing, education, and digital design, needed a modern, high-performance website to expand its online business. One of the main goals was to create a feature-rich, ticket-take-pride platform that offers the display of ex-collections, multimedia for consultation, and the demonstration of lead generation.
Fast Ranking, a leading UK-based website development and digital marketing agency, has confirmed the successful delivery of a WordPress website featuring an appealing design.
Challenge
Sofiya Design Limited needed a website that would represent the brand’s exclusivity and ability to cater to multiple business demands:
- Integrated Booking System: Integrate design with AI to facilitate automatic booking or video consultations for a set price with the clients.
- Portfolio Showcase: Sliding through the magnificent images of the site, the reader is taken on a visual journey through the past work.
- Lead Generation & SEO Optimisation: The website should be Search Engine Optimisation (SEO) friendly and include conversion strategies such as forms, chatbots, and newsletter subscriptions.
Compliance & Security: The solution to all the problems was the creation of a mobile phone agreement, a personal data protection policy, and a user-friendly method of payment.
Our Solution
The implementation of a development and marketing program in full and the goals of Sofiya Design were achieved through the following efforts:
WordPress Development
For this project, we created a custom WordPress site tailored to a mobile-friendly, intuitive, and sleek design.
Booking Integration
We integrated third-party booking tools, Calendly, for online consultations.
SEO & Lead Generation
Along with some SEO practices, we also implemented some strategies such as content optimisation, the use of lead capture forms, CTAs, and chatbots.
Performance & Security
We made a GDPR agreement with the client to achieve a fast and safe data transfer using backup systems.
Portfolio Section & Blog
We created an interesting portfolio, including projects with a detailed case study and also incorporated a blog section that significantly raised the volume of organic traffic.
Approach
Fast Ranking applied a well-defined orientation and a structured agile approach in delivering the project successfully:
Requirement Gathering & Strategy Development
- The Sofiya Design team had a series of extensive discussions with us to get a full grasp of their objectives and aspirations.
- We first set the website structure, creating wireframes and user flows.
Design & Development
- Our design rhymed with the brand identity, featuring a luxurious, modern, and cool user interface, complete with brand colours and elements, among other aspects.
- We made use of WordPress to create a website, which was more friendly to users and search engines through security and speed optimisation.
- We also integrated a few order-shipping tools to ease the booking process and enhance the user experience.
Testing & Optimisation
- Right from the outset, it went through thorough testing, allowing for several things, such as multiple devices and browser tests, just to ensure they underwent pure eyeballing so as to test the effect of colour contrast and aesthetics at large in a flawless website experience.
- We maxed up on website demonstration by developing edge-of-the-game enhancements for the fastest speed possible, thus creating a fast-loading website.
Launch & Ongoing Support
- The website was entirely successful in being put on board within the time frame.
- Engaging with the client through ongoing support and updates for security, marketing, and search optimisation.
Results & Impact
- The online presence of Sofiya Design has largely improved through the new website.
- Clients are now able to book consultations online without any issues.
- Numerous inquiries arose as a result of our company’s efficient work in filling the site with relevant content and improving the quality of lead generation.
- The content creation on the website gained the positive effect of high search engine rankings, which naturally equated to a traffic gain.
Conclusion
By delivering an authentic website filled with emphasis, along with style and utility, Fast Ranking enabled Sofiya Design Limited to engage the online community.Â
